For years I have been fine tuning my Microsoft Advertising account, and it has come at a price. Although I kept my click bid pretty low, I wasn’t seeing music streams coming in from the clicks. I would see that users would search one of my keywords, and I would get the click which directed the user usually to my https://linktr.ee/christmasmusic page, but very few, if any streams from the music streaming services on my linktr.ee page. Below is a print of advertising stats so far. I am going to try to make some experimental changes in how I use keyword bidding to see if I can land more streams instead of wasting money on clicks. I am a bit confused why click thats are targeted to specific words a user searches for do not lead to streams on the platforms I have linked to such as Spotify, Amazon Music, Tidal and many of the other major streaming giants. Ignore the conversion tracking number below, I didn’t set up conversion tracking through Microsoft Ads, but I did track some of the clicks that ended up being a stream, but there simply were not that many actual streams.
Coffee & a Playlist 