Santa Claus is Coming to has triggered the algorithm on Spotify making it show up on Spotify Radio. I don’t currently have any ads running to promote my Christmas music. I do have a the Christmas Classics Plus playlist on Spotify and another playlist called Christmas 2022 and have just added Santa Clause is Coming to Town to those playlists but that is after I discovered the small amount of attention the song was getting from the algorithm.
Coffee & a Playlist 