What I have learned about promoting a playlist on Spotify

Whether it’s a playlist on Spotify or any other streaming service I have found in my marketing efforts that the average person doesn’t care about independent music. No one is going to find my playlist through Spotify search or a google search. DIY music is a very difficult thing promote. There is a very small audience that are willing to try something new, but the majority of people just don’t care. Even when using paid search marketing the visitors would come in but no followers and no major spike in song plays. It’s time to try something new…