Coffee & a Playlist 2025 Christmas Advent Calendar

music streaming revenue and playlist growth for independent musicians

Growing a playlist is a bit like growing a garden. You have to provide nutrients, water and lots of attention.

Growing your Spotify playlist

A garden won’t grow without water and a playlist won’t grow without listeners to show the algorithm that the playlist receives enough plays to promote growth.

Engagement

The nutrition for your playlist would be you the curator. Listening to your playlist, adding songs consistently and making sure you engage with the playlist. Making a playlist and not doing anything to engage or promote listening time will leave your playlist out in the cold.

Promote

Flowering plants need pollination. Pollinate your playlist by getting listeners to follow or hit the like button.

Time spent streaming matters

The most important part of growing a playlist is keeping it moving by driving engagement. You need to get listeners to stream it and interact with it. Streaming time is a factor in how an algorithm views songs and playlists. The longer amount of time that a listener streams your playlist the better