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Marketing your music in 2026

The new way to market your music in 2026

In 2026, short-form video has become indispensable for music marketing, dominating discovery and fan engagement on platforms like TikTok, Instagram Reels, and YouTube Shorts. With attention spans shrinking and algorithms prioritizing quick, authentic clips, these 15-60 second videos enable artists to go viral through trends, challenges, live snippets, and user-generated content, often driving massive streams, chart climbs, and direct fan connections far more effectively than traditional long-form promotions. As ad spending on short-form surges and platforms reward mobile-optimized, hook-driven content, independent musicians who master this format gain a crucial edge in a saturated market, turning fleeting scrolls into loyal listeners and real career momentum.