Category: gatekeeper
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iHeartRadio
I like that iHeartRadio offers live terrestrial radio in addition to streaming tracks. It would be really neat if the terrestrial radio stations could select tracks to play directly from the iHeartRadio catalog including independent bands.
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The Spotify algorithm
There are so many articles, books, and videos about how the Spotify algorithm works, and how to get it to notice our work. Many of the things I’ve read about the algorithm offer great insight, and have been helpful in my promotion efforts. Although many of the things presented make compete sense, and I have…
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Watch Christmas Classics Plus on YouTube Music
https://music.youtube.com/playlist?list=PLsrdFbToIZRFDEodJXa_VJYLLz7kUqkhn&feature=share YouTube Music has really grown into a very user friendly, and pretty slick visual layout. I have been focusing most of my energy on Spotify marketing, and I think that’s it’s time for a change.
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‘There’s endless choice, but you’re not listening’: fans quitting Spotify to save their love of music | Music | The Guardian
https://www.theguardian.com/music/2022/sep/27/theres-endless-choice-but-youre-not-listening-fans-quitting-spotify-to-save-their-love-of-music This is an eye opening article about streaming music and how it has changed the way music is viewed.
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Truly Independent
Getting your music on a curated steaming playlist seems like an impossible feat for truly Independent bands. I’m beginning to wonder just how gatekeepers select songs to put through. If streaming services, and curators don’t want to add independent bands to a curated main stream playlist, then why not make an official truly Independent playlist…