Tag: direct to fan marketing strategies
-
Music promotion doesn’t have to be a sunk cost. When you treat marketing as an ecosystem.
Growing a curated playlist while spotlighting your own catalog. Rather than spending money on one-off promotion bursts that fade out after a week, I wanted a system where every dollar spent helps build long-term real estate on the platform. To do that, I turned to SoundLink. The objective wasn’t just surface-level plays; it was about…