Coffee & a Playlist

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Tag: music branding

Short-Form music marketing for independent artists

Jan 21, 2026

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by

Thirty Seconds

in The creative life

Short-form music videos is the way to go in 2026 for promoting your music on Spotify. By leveraging the algorithmic reach of vertical short-form video, bands can convert passive scrollers into steams and saves, proving that in a world of infinite choices, visibility is just as vital as the music itself. Check out SoundLink!
Music Marketing and Band Promotion in 2026

Jan 19, 2026

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by

Thirty Seconds

in algorithm, Career Choices, gatekeeper, inspiration, music resources, playlists, Radio play, resources, spotify, streaming revenue, The creative life, viral cover song strategy

How Independent Bands Can Grow Spotify Streams in 2026 Using Short-Form Video (Without Burning Out) If you’re an independent band trying to grow streams on Spotify and other platforms, you’ve probably noticed one thing by now: the old playbook is dead. Playlist pitching alone isn’t enough. Social posts without strategy disappear. And spending hours editing…