Tag: music marketing
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The reality of the music business
There are so many paths and careers in the music business, not every is competing to be a performer. When someone asks me about music, they usually assume I’m trying to write the next big hit song and that I’m trying to land on the charts. I’ve found most people don’t really understand my goal…
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If it sometimes seem unfair as an independent songwriter and indie artist, it’s because it is.
“Payola was the greatest thing in the world. You didn’t have to go out to dinner with someone and kiss their ass. Just pay them, here’s the money, play the record” – from the book “Hit Men” If it sometimes seem unfair as an independent songwriter and indie artist, it’s because it is.
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If you ever get frustrated as an independent music producer, a recording artist remember this
“The big companies had budgets sufficient to outbid the small labels for airplay.” From the book “Hit Men This is a great book on how the music is is actually works.
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Why music loses its value when you give it away for free.
The Paradox of Free Music: Why Giving It Away Can Diminish Its Worth It’s a curious phenomenon: when music is offered for free online, its perceived value often seems to plummet. Why is this the case? A significant part of the answer lies in how we, as humans, associate price with worth. We tend to…
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Books for independent musicians and bands
Here are some great reads about music marketing, life and success. I have all of these in my Kindle/Audible library and I have found they offer a lot of insight into not only the music business but life in general.
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The truth about building a playlist
Consistency is key when it comes to building and curating playlists. Simply creating a bunch of playlists and filling them with popular songs in hopes of attracting listeners and followers doesn’t work. The algorithm is designed to recognize the difference between a thoughtfully curated playlist that drives engagement and one that’s hastily assembled and left…
Coffee & a Playlist 